Marketing & Social Media Management
Social Media Management
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Social Media Management
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Social Media Management 〰️ Social Media Management 〰️
Instagram Rebrand Strategy
Incorporate She Is The Music and NYU branding through usage of organizations’ colors and aesthetic trends
Amplify local talent through initiatives like SITM Fridays
Become a networking hub by launching local database where women all over NYC can connect and collaborate
Utilize repost function to share performance opportunities, grants, and mentorship programs to support our community
Results
In the first 4 months…
Account following grew by 40%
Page received 85k+ profile views, with majority coming from the explore tab
Profile reach increased by 159.7%
Post views rose by 171.9% to an average of 1.5K views
Marketing
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Marketing
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Marketing 〰️ Marketing 〰️
Electronic Press Kit
Reimagined Logo
Completed in Affinity and Adobe Photoshop. The new chapter logo was heavily inspired by Milton Glaser’s 1976 ‘I Heart NY’ artwork, paying homage to the city’s local art and culture. Further aligning with the theme of female empowerment, the Statue of Liberty triumphs above the NYC ‘C’.
